The mother says the cereal is good according to the box which states that the whole grain oats lower cholesterol. In 2013, a Cheerios commercial aired, titled "Just Checking," showcasing an interracial family in which a daughter asks her mother (white) if Cheerios is good for the heart, as her father (black) mentioned. The limited edition was distributed in the Midwestern region of the United States by the Hy-Vee grocery store chain. In 2009, Olympic gold medalist and World Champion gymnast Shawn Johnson became the first athlete to have her photo featured on the front of the Cheerios box. The program also includes a New Author contest winners' books are published in miniature inside boxes of Cheerios. Mini-sized versions of Simon & Schuster children's books are published within the program when the book drive occurs. The Spoonfuls of Stories program, begun in 2002, is sponsored by Cheerios and a 50/50 joint venture of General Mills and Simon & Schuster. Then, at the end of the commercial, the character would be energized, followed by children singing "You're on your toes with Cheerios!" taking a dance lesson, playing tennis), but then another character tells them that they did not have a healthy Cheerios breakfast. In the commercials, the characters become tired in the middle of performing an activity (e.g.
In 19, characters from the comic strip Peanuts were featured in many Cheerios commercials.
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In 2012, The Cheerios Kid and sidekick Sue were revived in an internet video that showed how Cheerios "can lower cholesterol." Video clips of "the Kid" and Sue are part of a montage included in a 2014 TV commercial, along with clips of the Honey Nut Cheerios bee's early commercials. The character was revived briefly in the late 1980s in similar commercials.
The Kid, after eating Cheerios, quickly dealt with whatever problem presented in the commercial, using oat-produced "Big-G, little-o" "Go-power." By the late 1960s, there was a jingle called “Get Yourself Go” (written by Neil Diamond), which played as the two use go power to solve the problem. The Cheerios Kid īeginning in the mid-1950s and continuing through the early 1960s, "The Cheerios Kid" was a mainstay in Cheerios commercials. These ads were multi-panel cartoons where Cheeri O'Leary interacted with entertainers of the day, including Charlotte Greenwood, Barbara Stanwyck, Dick Powell, Joan Blondell, Johnny Mack Brown, Betty Hutton, and Claudette Colbert. This cartoon character, a cheery young girl, was seen in 1942–1943 magazine advertising and in Sunday newspaper's comics sections. Bullwinkle was featured in early 1960s commercials, with the tag line at the end of the ad being "Go with Cheerios!" followed by Bullwinkle, usually worse for wear due to his Cheerios-inspired bravery somewhat backfiring, saying ".but watch where you're going!" Hoppity Hooper was also featured in ads in the mid-1960s General Mills was the primary sponsor of his animated program. Many television commercials for Cheerios have targeted children, featuring animated characters (such as a Honeybee). In February 2015, the company announced that it would be making Cheerios totally gluten-free by removing the traces of wheat, rye, and barley that usually come into contact with the oat supply used to make Cheerios during transportation to the General Mills plant in Buffalo, New York, along Lake Erie. However, General Mills notes for Original Cheerios that "trace amounts of genetically modified (also known as 'genetically engineered') material may be present due to potential cross contact during manufacturing and shipping". In January 2014, General Mills announced that it would halt the use of genetically modified ingredients in original Cheerios. Generally first fed to children aged 9–12 months, Cheerios serve to help infants transition to eating solid food, as well as develop fine motor skills.
Since their introduction, Cheerios have become a popular baby food. General Mills sold approximately 1.8 million cases of Honey Nut Cheerios in its first year. In 1976, "Cinnamon Nut Cheerios" was the first departure from the original flavor of Cheerios, over 30 years after the cereal was created the second was " Honey Nut Cheerios", introduced in 1979. Ĭheerios' production was based upon the extrusion process invented for Kix in 1937. The name was shortened to "Cheerios" in 1945 after a competing cereal manufacturer, Quaker Oats, claimed to hold the rights to use the term "oats". 3.10 Return of "Cheerioats" for 80th AnniversaryĬheerios was introduced on May 1, 1941, as "CheeriOats".
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